Social Media Manager

FLORIDA INTERNATIONAL UNIVERSITY   Miami, FL   Full-time     Advertising / Marketing / Public Relations
Posted on March 29, 2024
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Social Media Manager

 

ABOUT FIU

 

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

 

POSITION DESCRIPTION

 

The Herbert Wertheim College of Medicine is currently seeking a Social Media Manager to join our team of professionals.

 

Duties include:

 

  • Leads the creation, implementation, and optimization of the social media strategy. Sets goals, benchmarks and objectives for content and social channel performance. Collaborates with HWCOM units and stakeholders to support unit goals and needs.
  • Oversees Herbert Wertheim College of Medicine (HWCOM) and other college sanctioned media accounts. Identifies emerging social media trends and networks and ideates on how HWCOM can best leverage these.
  • Collaborates with HWCOM unit liaisons to develop social media communication campaigns and strategies for strategic initiatives that drive university-wide goals.
  • Analyses and interprets media/communication administrative rules and policies to effectively manage educational media/communication administration. Implements and watches for social media policy compliance across HWCOM platforms.
  • Measures impact of social media on overall marketing efforts and evaluates results. Assists in the creation of social media performance reports and analysis for paid and organic content.
  • Analyzes qualitative data from first-party sources in order to gather findings and actionable insights in order to make recommendations to optimize social media strategies.
  • Uses social media listening strategies and tools to monitor social conversations that impact HWCOM. Monitors conversations and trends that might grow into crises and reports to key stakeholders.
  • Engages with audiences using the established University tone in order to have a consistent voice across all HWCOM social channels.
  • Monitors comments and assists with questions in posted content and direct communication channels (inbox management).
  • Identifies trends and conversations both inside and outside HWCOM that provides opportunity for interaction. Assists in the cultivation of partnerships with social media influencers.
  • Assists in developing strategies for brand management, reputation management, including managing comments on digital channels under the supervision of the Director of Media and Community Relations.
  • Coordinates with the central brand marketing team and the HWCOM marketing office to develop breakthrough content campaigns that accelerate social performance.
  • Works hand in hand with the central Multimedia team and the HWCOM marketing office to brainstorm and develop content. Establishes content priorities and plans accordingly.
  • Performs other related duties as assigned or as directed. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related.
  • to the position.
  • Provides management and curation of social media content for all HWCOM flagship accounts.
  • Oversees the editorial, creative and approval management of all social media content and messages under the direction of the HWCOM Director of Media and Community Relations. Identifies best publishing times and schedules content to achieve best results.

 

MINIMUM QUALIFICATIONS

 

Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field and three (3) years of experience working with social media in a communications, marketing, or public relations setting.

 

ADVERTISED SALARY

 

$50,000 - $55,000

 

TO APPLY

To apply, please visit us on-line at https://hr.fiu.edu/careers/, click on “Prospective Employees” or “Current Employees” and search for job opening ID 531904.

 

FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access, Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.